Everything is available on the web. Every potential customer is shopping online and that includes for breakfast, lunch and especially dinner.
Whether a prospective customer is looking for business lunch or romantic dinner, they want a restaurant to feel warm and inviting. They want the food and drinks to look and taste great.
If a restaurant’s interior photos are dark and blurry your restaurant could be losing potential customers. If the food pictures are washed-out and old looking, they are not very appetizing to new patrons.
Not only does this show poorly of the establishment but it also shows the menu in an uninviting way.
Like any product, a restaurant should showcase their menu with the best quality images available. As a greater Denver restaurant photographer, I have photographed restaurants ranging from the low end to 5-star establishments in Denver, Vail and Aspen. Every restaurant is unique and offers special features along with the chef and his or her menu creations.
One example is the menu at Chy Thai Cuisine in Boulder showing all their entrees and desserts for customers to see online. Another is the 5-star Syzygy in Aspen where they use images to capture the intimate atmosphere, wines and their outstanding menu.
As a food photographer, I can always find ways to highlight a creations features and small details with high quality food photography. The skills and technique of a professional product photographer can make the ordinary look extraordinary.
Using multiple studio lights at the restaurant working closely with the chef are the keys achieving the highest quality and desired style for the restaurant. Some dishes can are always going to photograph better that others. Highlighting a detail of a dish and sometimes controlling the depth-of-field are style techniques to capture beautiful food photos.
Ten tips for great food photography
1. Make it simple
2. Use several angles
3. Backlight
4. Utilize depth-of-field for style
5. Know your food
6. Add design elements
7. Reflect a restaurant’s atmosphere
8. Be aware that some foods photograph better
9. Notice how some ingredients change texture during a shoot
10. The chef knows best
If food is your business, let Brian Walski and Colorado Visions Photography showcase your restaurant is with the utmost precision and attention to every detail. Call Colorado Visions at 303-346-2070.
